There’s no getting away from it. Change is everywhere right now – in business, finance and almost everywhere else. Eventful and unexpected changes like these are a reminder that nothing is set in stone. Yet many businesses are run on the mistaken belief that we can predict and control the future. So how can organisations get better at adapting to shifts in the marketplace?
In his new book, Survival is Not Enough, marketing guru Seth Godin argues for the importance of evolution in business survival. Far from being something that belongs just in classrooms or nature documentaries, evolution is vital to every successful organisation. It’s not simply a case of being open to change – it’s about constant development
Change – the only thing you can be sure of
In his book, Godin highlights how change is happening more and more quickly in our world. But businesses still resist it. This resistance is often built right into the way an organisation works. However, in unsettled times like these, set ways of working can become a serious barrier to success. As Godin points out, a business is not an isolated being. It’s an organism that interacts with many other organisms and which is affected by its environment. So we need to take a different view.
Evolution – the answer to a better business future
Instead of hanging on to tried and tested business strategies, Godin argues that evolution is the most powerful tool we have for dealing with change. And that means accepting – not fighting – change. His innovative approach, called zooming, is about training people constantly to make small changes. This in turn creates a more effective organisation designed to go with the flow of change.
Zooming, penguins, and the big idea
Penguins do it. Most businesses don’t. Godin argues that the majority of organisations are based on the assumption that we operate in a stable world, where we have some control over happens next. That’s why so many organisations fail to respond positively to change. But for the humble penguin, evolution is an everyday thing. They’re constantly adapting. Unlike most businesses, which get to a certain point where they’re satisfied with their successes. And stop growing. That’s when change leaves them behind.
Godin’s zooming idea is simple and very smart. Build in an overlying strategy to create a business that is so highly flexible and responsive that it is truly prepared for whatever might happen. Right now, are your people ready to adapt to the demands of the next few years or even months? How could embracing change help you stand out in your marketplace?
Change is here to stay. Are you ready for it?
Get your business better prepared for the future with a half day Change Management business training in Nottingham.