Which would you trust more? Blair (left) or Branson (right)?

Putting your trust into the hands of somebody you don’t know can be a daunting prospect. So how can you gain the trust of your target audience so that they will take advantages of the services you are offering?

Well the answer to this isn’t always straight forward. With the current economic climate, the trust of a business can be almost impossible to get, especially if it involves a large sum of money. Small business can be as hard if not harder to convince. The profession you work in can also turn into a factor against you, forcing you to work even harder to gain this trust.

For example, a survey carried out by Sandler Training, a leader in providing Sales & Management Training tested the public view on how they rate various professions in terms of trust. Perhaps unsurprisingly, well over half of all the people surveyed agreed that Politicians were the most untrustworthy people followed by Sales-people.

This should be worrying for any business since most rely on their sales-people to drum up and acquire new leads for their services. If these sales-people give the impression that they are untrustworthy, then you might as well kiss goodbye to any chance of any company wanting to deal with them.

So readers, who would you rather do business with? A self made billionaire or a controversial ex Prime Minister?

Keep a look-out for our follow-up article in which we will give tips on how you can turn your newly found business leads into valued customers.