After our Google Docs V Microsoft Office Apps article about Google & Microsoft locked in their battle for domination of the Cloud Office Software Market, Google is now taking on more big rivals in the form of Apple and Hewlett-Packard in the up-and-coming battle for the Cloud Printing market.
Both Apple and HP already have established their technologies with Apple offering its AirPrint technology and HP with ePrint. Google Cloud Printing will become available with the next version of its Internet Browser Chrome.
The end of printer drivers?
With the introduction of Google Cloud Printing, Google Apps will no longer have to rely on the Operating System & Drivers to print documents and manage print jobs.
Apple and HP are determined to gain the same ease of use with their technologies and lose the need for printer drivers as well as the tedious and time-draining set-up processes which are currently a necessity to have a smooth running printing system.
In Google’s technology, users will be able to associate printers with their Google Account using the service. The printers stored in the technology are treated in a similar fashion to how documents are in Google Docs so it is extremely easy to share the printers with your colleagues, family and friends, wherever they are in the world.
As well as the printer being stored on a persons account, there is also a record of that particular printer’s capabilities which will give any user the opportunity to select the options appropriate to their particular print job. For example, for one job you might want to print out a document but then afterwards you choose to print out a photo too. The photo would need different options applying to it.
Once the service receives the print job, it will send the job on to the printer and receives regular updates on the progress of the job which it in turn makes available to the app.
Google describes the service as the ideal experience for printing, without the need for any PC connection or print driver at all.
But is it too good to be true?
As great as all this new technology sounds, there is one rather large problem. The fact is that at present, no printers capable of this exist yet; meaning the only thing holding Google back is the waiting period before printer companies decide to join the party.
However, once all the right software and hardware are in circulation, it will make the whole job of printing a whole lot easier than it is at the moment. No need for wires or to have time wasted setting up the printer. It is definitely something to keep an eye on in the coming months.

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