Monthly Archive for August, 2022

6 Presentation Types: Choose the Best to Increase Success

The purpose of your presentation will decide the presentation type most suitable for accomplishing your goals. Read on for the six types and when to use them!

We have previously discussed WHY presentation skills are important in business.

(Haven’t read it? Click here to find out more!)

To summarise, a successful presentation relies on a person’s competency in several key skills, which include, but is not limited to, effective communication, stress management and adaptability. 

However, like how ‘presentation skills’ incorporates multiple skills, there are also different types of presentation.

The presentation type depends on the subject matter, speaker’s goals and target audience.

The first step of preparation should involve determining what you wish to achieve with the presentation, which will help identify the most suitable presentation type.

1. Informative Presentation

In business, informative presentations are likely the most used presentations.

Informative presentations aim to provide instructions, present new findings or convey information to a knowledgeable audience. They are concise and a more engaging version of a written report.

Example: A marketing agency sharing and summarising trends and engagement over the past month and how they compare to previous months and competitors.

2. Teaching Presentation

Teaching presentations are similar to informative presentations.

They both share audiences, but teaching presentations actively increase the audience’s own understanding of a specific topic and go into far greater detail.

Example: A company are switching to new computer software, so provide onboarding materials and training sessions to ensure employees can execute new processes, which expedites the transition.

3. Decision-Making Presentation

Decision-making presentations address a problem, the possible solutions and their various outcomes.

The idea is to suitably inform the It’sence and guide them toward a decision on moving forward. It’s an interactive way to fast-track decision-making and discover innovative solutions.

Example: An Operations Manager has found multiple software options to improve workplace efficiency; however, each comes with a trade-off. They compile different options and request the team’s opinions before coming to a conclusion.

4. Persuasive Presentation

Are you selling a product or pitching a business idea to investors?

You’ll likely use a persuasive presentation to convince the audience that they should be interested in what you have to offer and how you can solve their problem using evidence, logic and engaging materials.

Example: An employee meets their manager to invest in better recycling initiatives. They share pollution data and how new recycling bins might help prevent recyclable materials from being thrown into general waste.

5. Motivational Presentation

This presentation style should inspire.

Think YouTube videos and TED Talks. The point is to capture the audience’s imagination and elicit change or a call to action. Those listening should feel connected to and inspired by the subject matter.

Example: A team leader outlining the goals that the business wants to achieve and the fundamental role that team will play as a collective and individual to accomplish these goals.

6. Progress Presentation

Again, this presentation is similar to informative because it shares information but focuses more on timelines.

The objective is to share with colleagues how a project is progressing, are the deadlines being met, the status updates, or if there have been any obstacles or new avenues that should be explored. 

Example:  A freelance software developer is creating a new website for a company. They set up a meeting with the stakeholders to discuss a recent problem they’ve encountered, the cost it will incur, how they intend to mitigate it and the impact on the project’s timeline.

If you are interested in developing your presentation skills further, follow the link to learn more about our hands-on, comprehensive Effective Presentations Skills Course led by one of our certified instructors.

We would love to learn more about your training requirements, so please get in touch with us today at 0115 958 6699 or email us at for more information and a free, no-obligation consultation.

Why Presentation Skills Are THE Number One Soft Skill

Although ‘presentation’ or ‘public speaking’ strikes fear into the hearts of many, it’s a skill worth investing in to elevate your career. Read on to learn why.

What are presentation skills?

To begin, a presentation is:

A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.

Online dictionary

However, a person’s presentation skills are their ability to engage their audience in a compelling, engaging, educational and informative way. To do this, they must communicate clearly and effectively to various audiences. 

It involves time management, body language, tone of voice, presentation materials and providing the opportunity for participation.

It’s a multi-tiered competency built on numerous abilities with one aim; to get the point across.

But why are presentation skills so important?

How would you answer if we were to ask you which careers you thought would require outstanding presentation skills?

The apparent answers may be high-flying entrepreneurs, politicians and TV presenters (or any profession with the word ‘presenter’ in the name).

The answer?

It’s closer to ALL of them. 

Excellent presentation skills are essential, from nailing the interview for your dream job to leading a progress report to key stakeholders.

There is a good reason it’s ‘presentation skills’ plural. To successfully present, you are demonstrating to would-be employers, managers and colleagues an all-round competency in several skills:

1. Effective Communication 

This is a given. A great presenter will be clear to prevent miscommunication and impart messages quickly and effectively to keep the audience engaged.

In this modern world, attention spans are short, so every word is a commodity.

2. Interpersonal Relationships

A presentation aims to build a good rapport and a two-way connection with the audience. Interpersonal skills are vital to establishing and managing relationships with people.

Understanding your audience will allow them to feel as if you are talking to them as an individual.

3. Organisation and Time management

A lot of work and preparation goes into preparing a presentation. You can achieve the output required faster by utilising a systematic approach without compromising quality.

A well-prepared presentation is more likely to captivate the audience’s attention and comprehension of the subject matter while staying within time constraints.

4. Research

During a presentation, you are trying to convince an audience why what you have to say is important.

An extensively researched presentation backed up with facts and figures to support your points is far more impactful and compelling.

5. Professionalism 

A business relies on individual people to represent the company values. How you address people, whether during a conference or speaking to a customer, will create an impression of the business.

It is also a way to showcase yourself, your experience and your expertise.

6. Adaptability

Presentations involve an audience, and people are, by default, extremely unpredictable.

Responding to and improvising given unforeseen circumstances shows you can think on your feet when being addressed with an unfamiliar situation.

7. Stress management

There’s no getting away from it. We don’t all naturally have a gift for the gab, so presentations are one of the most dreaded business scenarios.

Getting past this and portraying yourself as calm and controlled shows you can manage stress and deliver under pressure which is an essential skill to have in the working world.

8. Resilience

You will not often hit the nail on the head with your first presentation, and it’s likely a skill you will develop over time. Listening to feedback and criticism will allow you to identify and overcome problems.

Resilience shows your ability to overcome challenges and treat setbacks as a learning opportunity to improve for the future.

The array of expertise required to present effectively is why it is the forefront soft skill essential to your career growth.

If you are interested in developing your presentation skills further, follow the link to learn more about our hands-on, comprehensive Effective Presentations Skills Course led by one of our certified instructors.

We would love to learn more about your training requirements, so please get in touch with us today at 0115 958 6699 or email us at for more information and a free, no-obligation consultation.